Top 4 Digital Marketing Certifications You Need to Secure Now
Digital marketing is a vast field where even the most experienced marketers have trouble creating successful strategies for their clients. Luckily, there are a ton of online courses and certifications that you can get to further expand your skillset and your credentials in this growing industry.
If this is what you are hoping to do, we’ve compiled a list of the most important certifications every digital marketer should have in 2019 and beyond.
1.Google AdWords Certification
Google’s advertising platform AdWords remains to be one of the most prominent programs in digital marketing. As such, it’s crucial for you to secure this certification. To get certified, you need to pass at least two AdWords exams.
First, you’ll need to pass the AdWords Fundamentals exams, which cover the basics of the platform. You should then pass at least one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
You don’t need hands-on experience to take the exam but, of course, it will help you pass. If you fail, you can easily retake an exam a week later.
2.HubSpot Content Marketing Certification
Content marketing is one of the pillars of digital marketing. With HubSpot’s Content Marketing Certification, you’ll get a three and a half-hour course that covers the various parts of the field such as content promotion and analysis.
Of course, you’ll have to complete the exam after the course, but luckily, you can retake it in case you fail.
This course will take you to lessons that help you understand the value of great content and how you can create some of your own. With it, you’ll also understand why content is king.
3.Hootsuite Social Media Marketing Certification
If you are hoping to create strategies centered on capturing the attention of social media users, then Hootsuite’s certification program should be the perfect path for you.
This intensive course comprises of 15 lessons and assessments regarding the subject matter. It ends with a 60-question exam.
There are three certifications available: Social Marketing Certification, Advanced Social Advertising Courseware and Certification, and Advanced Social Media Strategy Certification. Passing any of these will land you an online certificate that never expires and a listing at the Hootsuite Social Media Consultants directory.
4.Facebook Ad Certification
Another effective way to increase your social media marketing skills is by getting a Facebook Ad Certification. The program has two certifications: Facebook Certified Planning Professional and Facebook Certified Buying Professional. Both courses are geared towards the management of Facebook pages.
Seeing as Facebook is one of the top social media platforms at the moment, it would be wise if you’d expand your knowledge and skills in this area.
These are just some of the top digital marketing certifications that you may need so you could create better and more effective marketing strategies. There are many other certifications out there, and we suggest that you go beyond this list and check out which ones are suitable for you.
As digital marketing is continuously evolving, you may come across more certifications in the future.
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