3 Hidden SEO Tips, You Should Not Ignore to Get #1 Rank
Google is a Big Black Box for Digital Marketing Companies.
So how do you get the SEO Rankings?
The answer is “Through Experimentation.“
But you know what? Even if you experiment, it does not guarantee success because of the three hidden activities of SEO which we all.
Today we are going to unlock the three hidden activities for SEO Ranking to get #1 Position in Google.
Hidden Act 1: Brand Queries.
Most of the Best SEO Companies in India & business owners do not realize this as they think, To get SEO Ranking is all about Building a Bunch of Backlinks and Posting Keywords based Articles here and there. You need to do proper On-page and follow the google algorithm.
Yes, they are correct, but the main problem is, if you are not leveraging the things which people do not talk about which Google is focusing on, it will be hard to get results.
“Brands are the solution” – you can separate the good companies from bad companies with the help of brand queries.
It means if you build a Brand, you’re going to do well in the long run.
How people or your Audience know that your website has valuable information? The Answer is “Brand Queries.“
If you use Google Trends to see the popularity between 2 brands, check out the below screenshot for example.
The main GOAL is to keep growing your brand because the bigger your grow your brand, the better off you are doing to be, and in the long run, you will get higher SEO ranking in Google.
Hidden Act 2: User Experience.
It doesn’t matter how good are you with SEO and what have you done so far. Like;
- You have built a lot of links
- You have placed title meta & Description
- You have done all the testing
- You have amazing content on the website
If your user experience is not good, people will go to your website, but they will bounce back because they don’t find what they are looking for? You are not going to rank well in the long run.
Google is using what they call User Metrics. Check the image below;
Based on these metrics, Google than compares that to all the other websites that rank for the same term. It does not matter if you have properly optimized website, but you are not going to get that Top page SEO ranking.
Your users are not happy with the experience on your website. You are not going to do well. So do not just think about On-page SEO and Off-page SEO all the time but also you need a good product and good service.
Having a good product and service helps with the User Experience.
Companies like Dropbox, Slack & Airbnb does not just do well just because of their SEO activities but because they have created the best user experience for people.
Hidden Act 3: SEO Adaption.
SEO is changing now & then, and as long as you adapt with it you are going to be fine, but most people aren’t.
Let me give you an example. According to Comscore, in 2020, half the searches will be voice search. But yet, no one cares to read about that or talk about it because voice search isn’t that cool to people.
Again, if you are not up to date with technology, the changes that are happening, you are not going to do well in the long run.
And it does not stop with just voice search, think of it this way.
Google Home is connected to your whole home, even your microwave & oven. As you are cooking on your oven, you can end up saying,
“Hey Google, what are some recipes for pasta?” Do you know what I mean?
So, if you do not adapt to technology and where the world is going, you are going to be left behind, and you are not going to rank well.
I hope you will like these three tips. If you have any questions related to your Website SEO Ranking, Digital Marketing, Google Ads or Website Development, feel free to connect with us if you like this article, then please share. Follow my blog with Bloglovin
February 10, 2020